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Case studies

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Dove Men+ Care Golf Club Sampling

 

 

PromoPeople launched a nationwide sampling campaign in conjunction with Mindshare for Unilever’s new range of Men’s Toiletries, Dove Men+Care. Samples were displayed in Male changing rooms and Golf Pro shops in 100 golf courses nationwide. PromoPeople’s network of golf clubs included some of the most prestigious in the country, including the venue for the 2006 Ryder Cup, The K Club as well as Carton House, Druids Glen and The Grange.

 

 

  Samples were distributed amongst a key demographic, Males 35+ in a highly targeted campaign. In all 100,000 samples went out to happy golfers during a 3 week period.

 

 

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