Miller

Activity:

To launch the introduction of Miller’s twist cap bottles into bars, a nationwide ‘Give it a twist’ campaign was rolled out. Our gorgeous crew of friendly and bubbly girls took to the hottest bars in the county in slick black skinny jeans and high heels.

To generate involvement and bring out an element of quirkiness, pub goers were encouraged to enter Millers ‘Give it a Twist’ competition, whereby whoever sent in the photo with the most interesting twist could win a variety of prizes, including a trip for two to New York.

Of course, as is expected, complementary sample bottles of the drink were also distributed in the venues.