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Irish National BBQ
Campaign Planning & Execution:
In the summer of 2007, we undertook one of our most successful and exciting projects. We developed a nationwide sampling campaign for the Irish National BBQ association.
The purpose of the campaign was to encourage gastro alfresco eating and a sociable lifestyle through a nationwide sampling tour throughout the summer months.
We managed all elements of the campaign, from sourcing the plastic forks, through to branding of the sampling van and developing the publicity campaign which included having leading Irish chef Kevin Dundon as the face of the campaign along with gaining support from the national radio stations and media.
To support the outdoor activities of the campaign, we gained sponsorship from some of the leading brands associated with BBQ’ing these included Bavaria the Official Beer, BarbiPartner; HB Hazelbrook Farm, Official Dessert; Lindemans, Official Wine and ZIP and the Official Ignition BarbiPartner.
