Byrnes World of Wonder

Activity:

With over twenty stores nationwide and a long standing relationship with Promopeople.ie for over five years we provide an extensive variety of services to Byrnes World of Wonder (BWOW).

These services range from various activities throughout the year; handling new store openings; design & supply of merchandising, window posters & POS materials; providing promotional staff for distributing new seasonal catalogues; providing in-store children entertainers/demonstrators, to merchandisers and shelf stockers for the busy Christmas periods. We have also provided design, TV, radio & print advertising services.

Over the years we have carried out numerous customer satisfaction/perception surveys amongst the key target groups (parents & locals) in and around the geographic locations of their stores.

We have also carried out marketing research, on behalf of BWOW, in various locations to establish whether or not these locations would be suitable for a new store opening in the area, analyzing demographics, footfall, competitors etc.