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Donegal Catch
DONEGAL CATCH – ITS ALL ABOUT THE FISH
Green Isle Foods launched their first floor graphic campaign for Donegal Catch at the end of the first quarter 2009 and again in October after viewing a staggering 55% sales uplift in their Cod brand.
There was no product discount, end of aisle or any in-store promotion, high impact, 3D, die-cut floor graphics, were installed in 50 Tesco stores nationwide to attract attention to the brand and promote the Donegal Catch range re-enforcing the message, "It all about the fish" to consumers.
This campaign targeted all shoppers and was placed on front of the product on display in the frozen food aisle.
