Retail research

Customer Evaluation Surveys

Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. Ask for customer feedback to ensure you continue to provide excellent customer service. This can assist your business to:

• Reinforce the customer's feeling of value to your organization
• Create positive feelings
• Increase repeat business
• Demonstrate your commitment to listening to your customers
• Increase awareness of your range of products and services
• Provide direct feedback from customers about products, services, and/or support, in addition to feedback the sales force provides

Customer Satisfaction & Opinion Research can provide invaluable insights to help you on a complete range of issues including new product development and planning, packaging & POS design, marketing and advertising, trade promotions etc.

Promopeople.ie have an experienced team of researchers to help with all aspects of your research campaign, from questionnaire design and pilot testing, research implementation (in-store, assisted shops, exit interviews, on-street, telephone, online &/or focus groups), data input and analysis through to report preparation with results presented in graphical, tabular & written formats.