Retail research

Mystery Shopping

Mystery Shopping is a research tool used to measure the quality of retail services and to gather information about that product or service.

Trained shoppers, posing as customers, will visit or phone your organization to perform various pre-agreed tasks, such as registering a complaint, purchasing a product, asking questions etc assess the service. They will evaluate your business against a number of service standards agreed in advance. PromoPeople.ie will then provide you with a detailed evaluation and a feedback report.